Empty the room. I like your carpet, that could be the starting point for colour choice. It's difficult to figure out the room but I think the rug should be pulled out to the centre of the room. Paint room a warm sand colour. I don't know if the TV can be moved,but you have to find a way to hide the wires. If the sofa can have its back to the doors it would take away the attention to the doors . I'll let you con cider this:-)

Leather sofas can really dominate the room and can give an overall cold feeling. I would add some earthy elements, like a wood coffee table with glass or metal. Go to Restoration Hardware's website and look at their sofa room scenes. And I'm sorry I think the art is too harsh for the room. That's all your eye goes to in the room. too overpowering. I would look for something softer or maybe a cool mirror and I would add color to the room with pillows and some colorful lamps. I also think woven blinds would look great. They add warmth and give a finished look. The color of your window treatments should contrast your wall color a bit, not match it or else it starts to look generic and blah.. You have warm walls, warm floors and the woven blinds, like Hunter Douglas brand would pull it all together for you.

In that space you will only really have room for some seating and a DR table and chairs I would be looking fo a long low shallow unit for the media pieces and hang the T.V. on the wall 10.5 ' is very narrow. The room in these pics is almost exactly the same size as yours , if you see where the empty fireplace is that is where I would put your T.V. and then wap the bench for the sofa .

The best way to make a small space look larger is to avoid the tendency to add in too much furniture, or make it too large-scale. You need pieces that offer you enough seating, but with smaller profiles in both your living and dining space. Look for multi-functional pieces with storage, keep the wall color the same in areas that flow together, and use the walls for vertical storage and display instead of relying only on freestanding pieces. Look for furniture retailers that advertise "apartment size furniture," and see Houzz Photos under "small space living" and "vertical storage? for ideas. You can use art, an area rug or similar to decide your color scheme. Your apartment really isn't that small, fortunately, by big-city standards.