Siemens Home Appliances India

BSH Household Appliances Manufacturing Pvt. Ltd. is the largest manufacturer of home appliances in Europe and is ranked number 2 in the sector worldwide. The group stemmed from a joint venture set up in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). In 2015 Bosch bought 50% stake from Siemens and now is 100% owner of BSH Home Appliances Group. Today, BSH operates in about 43 factories across 13 countries in Europe, the USA, Latin America and Asia. Together with a global network of sales and customer service firms, the BSH family is today made up of about 50 companies in 46 countries, with a total workforce of nearly 61,800 people. It had a turnover of 13.8 billion Euros in 2017. Since its foray in the Indian market, BSH Home Appliances have mapped separate target audience for its brands-Bosch (mass premium), Siemens (premium) and Gaggenau (luxury) focussed on building and shaping category growth and lead respective categories. With a portfolio of 14 brands, BSH covers a wide range of consumer needs. Alongside the Global Brands Bosch and Siemens¹ as well as Gaggenau and Neff, the portfolio comprises the Local brands, namely Thermador, Balay, Coldex, Constructa, Pitsos, Profilo, Ufesa and Zelmer, as well as the Label Brands Junker and Viva.