Minimalist and elegant store

Minimalistic and elegant project in a shopping mall in Moscow designed for SELFMADE, a promising Russian clothing brand SELFMADE. SELFMADE is a story about a successful powerful woman living in a big city who wants to still be a real lady, feminine and sensual. Stylish but practical, she values her time, so she chooses the brands that provide beautiful, comfortable and affordable outfits for every day. And that’s exactly what SELFMADE has to offer. We wanted to reflect the philosophy and vision of the brand in the new space and make it look clean, and airy, without overloading it with details. At the same time, it was important for the brand owners to emphasize the quality and authenticity of the brand and ensure the new boutique stands out among numerous shopwindows. Therefore, our task was to create a unique luxurious interior which would be difficult to pass by. The interior, which would instantly attract the attention of visitors and create the feeling that high-quality things are being sold here.