How Can Houzz Help Generate New Business For You?
Looking for new projects to work on? Meet potential clients by following these tips
Houzz is a community of architects, interior designers, photographers and home owners. It is a platform for the design community to interact, communicate and learn about each other’s works. Just being on Houzz isn’t enough, however. To be visible on the platform and to get potential clients interested in your work, there are a few practices and steps that you need to follow. Take a look at the pointers below to increase your firm’s credibility and to eventually get new clients on board.
2. Have an updated website
Houzz allows you to link your profile to your website. This means that if a homeowner is interested in all the work you have showcased on Houzz and wants to find out more about you, they can visit your website for more information. In today’s age of the internet, having a strong online presence is a must. A good, robust website will go a long way in building a good reputation about you and your firm, and will, in turn, help you get more business.
Tip: Apart from your website, have a flourishing presence on social media too. Share your Houzz profile, editorials written about your firm and your ideabooks on Facebook or Instagram, so users outside of the platform are also aware about your Houzz activities.
Learn how to connect your website to your social media
Houzz allows you to link your profile to your website. This means that if a homeowner is interested in all the work you have showcased on Houzz and wants to find out more about you, they can visit your website for more information. In today’s age of the internet, having a strong online presence is a must. A good, robust website will go a long way in building a good reputation about you and your firm, and will, in turn, help you get more business.
Tip: Apart from your website, have a flourishing presence on social media too. Share your Houzz profile, editorials written about your firm and your ideabooks on Facebook or Instagram, so users outside of the platform are also aware about your Houzz activities.
Learn how to connect your website to your social media
3. Win Houzz Badges
See the little green badges displayed on the professionals’ profiles? This is a way Houzz recognises your expertise and contribution towards the community. There are several badges you can win. If you have more than 25,000 saves or more than 1000 saves on pictures uploaded by you, can you can win the ‘25K Saves’ or ‘1K Saves’ badges respectively (the former is visible in the image). The professionals with the most popular photos – the ones most added to user ideabooks – earn the Best of Houzz Award, for which they earn a badge. Similarly, there are Best of Design badges (based on photos saved), Best of Photography (given to photographers based on maximum images saved) , Best of Service (based on number of reviews) and Influencer badge (based on how active you are in Houzz discussions).
A badge on your page is an indicator of your popularity on Houzz and it helps raise visibility of your profile at the same time. It makes it easier for users to find you and get in touch for new work.
Tip: Add this badge to your website too, so that those visiting your site will know about all the accolades you’ve won. To access the badges and the code needed to embed them on your site, click where you see “Buttons” on the footer of the Houzz site or visit houzz.in/buttonsAndBadges. You will see all the badges available to your account.
Select the right one for your site, then copy the HTML code provided in the box on the right side of the page to embed the badge on your site.
Know everything about badges
See the little green badges displayed on the professionals’ profiles? This is a way Houzz recognises your expertise and contribution towards the community. There are several badges you can win. If you have more than 25,000 saves or more than 1000 saves on pictures uploaded by you, can you can win the ‘25K Saves’ or ‘1K Saves’ badges respectively (the former is visible in the image). The professionals with the most popular photos – the ones most added to user ideabooks – earn the Best of Houzz Award, for which they earn a badge. Similarly, there are Best of Design badges (based on photos saved), Best of Photography (given to photographers based on maximum images saved) , Best of Service (based on number of reviews) and Influencer badge (based on how active you are in Houzz discussions).
A badge on your page is an indicator of your popularity on Houzz and it helps raise visibility of your profile at the same time. It makes it easier for users to find you and get in touch for new work.
Tip: Add this badge to your website too, so that those visiting your site will know about all the accolades you’ve won. To access the badges and the code needed to embed them on your site, click where you see “Buttons” on the footer of the Houzz site or visit houzz.in/buttonsAndBadges. You will see all the badges available to your account.
Select the right one for your site, then copy the HTML code provided in the box on the right side of the page to embed the badge on your site.
Know everything about badges
4. Encourage clients to review you
A happy client can help you get more clients. Post completing a project, encourage your clients to leave you a positive review on your platform. To request a review, log in and go to your professional profile. Click on your ‘Reviews’ tab and click the ‘Request Reviews’ button. Enter the email address of your client. There is a default message in the Request Message box, but you can and should customise it for each client you send it to.
You could even email examples of past testimonials to your clients so that they can use them as a template. If you’re particularly pleased with the way a house has turned out, ask the client if you can include images of the house on your Houzz profile. Your client will probably feel flattered and be more inclined to write a good review.
Encourage clients to write a good review for you
A happy client can help you get more clients. Post completing a project, encourage your clients to leave you a positive review on your platform. To request a review, log in and go to your professional profile. Click on your ‘Reviews’ tab and click the ‘Request Reviews’ button. Enter the email address of your client. There is a default message in the Request Message box, but you can and should customise it for each client you send it to.
You could even email examples of past testimonials to your clients so that they can use them as a template. If you’re particularly pleased with the way a house has turned out, ask the client if you can include images of the house on your Houzz profile. Your client will probably feel flattered and be more inclined to write a good review.
Encourage clients to write a good review for you
5. Make some noise about your upcoming or on-going projects
Keep the community engaged and intrigued about your work. Apart from uploading completed projects, use the platform to inform people about your upcoming works or things that are in the pipeline. Start a discussion topic and let people be a part of your design journey. This will keep Houzzers invested in your work-in-progress and the end result. When you’re active and engaged, those who find your work valuable will keep you in the back of their mind for when they need help building, designing or decorating.
Tell us:
Is there anything else you’d like to know with regard to the platform? Tell us in Comments below.
Keep the community engaged and intrigued about your work. Apart from uploading completed projects, use the platform to inform people about your upcoming works or things that are in the pipeline. Start a discussion topic and let people be a part of your design journey. This will keep Houzzers invested in your work-in-progress and the end result. When you’re active and engaged, those who find your work valuable will keep you in the back of their mind for when they need help building, designing or decorating.
Tell us:
Is there anything else you’d like to know with regard to the platform? Tell us in Comments below.
First and foremost, your task is to have an updated profile on Houzz. Fill in information about your firm, update your contact details and upload high-resolution images of your best projects. Think of your Houzz profile as your portfolio – put your best foot forward to make a good impression on all potential clients who visit your profile.
A well-furnished profile will give a good idea about the kind of work you do and your design aesthetics. This encourages people to want to work with you in the future.