How to Get Noticed On Houzz
Already have a profile on Houzz and want to climb up on the popularity and visibility front? We tell you how
Houzz is a worldwide community for anyone and everyone interested in interior design, home improvement ideas and architecture. The platform promotes the exchange of design ideas and information, connects homeowners with design experts, and offers a space for professionals to promote their work and win projects from interested homeowners.
The site is populated by scores of design professionals offering varied services, all showcased through images uploaded by them. However, simply having a profile on Houzz isn’t enough – to get visibility, one needs to follow certain steps carefully and stay active on the site. Here’s all you need to know on how to climb up the popularity ranks on Houzz.
The site is populated by scores of design professionals offering varied services, all showcased through images uploaded by them. However, simply having a profile on Houzz isn’t enough – to get visibility, one needs to follow certain steps carefully and stay active on the site. Here’s all you need to know on how to climb up the popularity ranks on Houzz.
Upload your best projects
Houzz is an ideal platform to showcase the best of your work – think of it like your personal portfolio. Create albums and upload your projects so homeowners can get a better idea of the work you do and understand your aesthetics. Make ideabooks using your own project images and don’t forget to share this link with your friends, clients and on your social media. This way the traction on your profile will increase.
Houzz is an ideal platform to showcase the best of your work – think of it like your personal portfolio. Create albums and upload your projects so homeowners can get a better idea of the work you do and understand your aesthetics. Make ideabooks using your own project images and don’t forget to share this link with your friends, clients and on your social media. This way the traction on your profile will increase.
Share only good-quality pictures
Ensure that all the pictures are well photographed – this is crucial to getting noticed on Houzz. Good-looking images get plenty of traction, saves and bookmarks on the site. In case you are looking for a photographer to shoot or reshoot some of your projects, you can find photographers here.
Tip: Ensure your photographs do not have a watermark on them, as watermarked pictures tend to degrade the quality of the image. Also, as Houzz policy, watermarked pictures cannot be promoted in Houzz editorials, which means the chances of your visibility on the platform come down.
Ensure that all the pictures are well photographed – this is crucial to getting noticed on Houzz. Good-looking images get plenty of traction, saves and bookmarks on the site. In case you are looking for a photographer to shoot or reshoot some of your projects, you can find photographers here.
Tip: Ensure your photographs do not have a watermark on them, as watermarked pictures tend to degrade the quality of the image. Also, as Houzz policy, watermarked pictures cannot be promoted in Houzz editorials, which means the chances of your visibility on the platform come down.
Add keywords to pictures
Keywords help your pictures become more easily visible on the website when Houzzers are searching for specific spaces. After you upload photos of a project, you’ll be able to enter information for each photo. The keywords box appears toward the bottom of the screen, as shown. These should be short, one or two words, all separated by commas. Think of terms a homeowner would use to search for a space like yours. You could include words corresponding to the materials in your image (such as silk cushion, leather sofa), colours (such as red curtain, blue bed), styles (such as Indian contemporary, ethnic) and so on. Click on this picture to see where to add keywords.
Learn how to make your photos searchable on Houzz
Keywords help your pictures become more easily visible on the website when Houzzers are searching for specific spaces. After you upload photos of a project, you’ll be able to enter information for each photo. The keywords box appears toward the bottom of the screen, as shown. These should be short, one or two words, all separated by commas. Think of terms a homeowner would use to search for a space like yours. You could include words corresponding to the materials in your image (such as silk cushion, leather sofa), colours (such as red curtain, blue bed), styles (such as Indian contemporary, ethnic) and so on. Click on this picture to see where to add keywords.
Learn how to make your photos searchable on Houzz
2. Ask clients to post reviews
Client reviews go a long way in building your firm’s reputation. The more reviews you get, the more credibility your profile and, thereby, your firm gets; and, in turn, your profile starts climbing up the popularity charts. The obvious way to prompt a client to leave a review is to ask for it – the best time is right after handing over the project to them. While their interaction with you is still fresh in their minds, politely ask them if they could let others know about your service by writing a quick review on your Houzz profile.
Client reviews go a long way in building your firm’s reputation. The more reviews you get, the more credibility your profile and, thereby, your firm gets; and, in turn, your profile starts climbing up the popularity charts. The obvious way to prompt a client to leave a review is to ask for it – the best time is right after handing over the project to them. While their interaction with you is still fresh in their minds, politely ask them if they could let others know about your service by writing a quick review on your Houzz profile.
3. Participate in discussions
The Discussion forum allows readers, contributors and professionals to come together and solve design dilemmas. There is constant activity here and new questions are posed every day by homeowners. For pros, this is a golden opportunity to get mileage on the website. If you comment on someone’s discussion and offer valuable solutions, it gets reflected on your Houzz profile, giving people a good idea of your design sense, ideas and professional disposition.
These are the dos and don’ts of participating in Houzz discussions
The Discussion forum allows readers, contributors and professionals to come together and solve design dilemmas. There is constant activity here and new questions are posed every day by homeowners. For pros, this is a golden opportunity to get mileage on the website. If you comment on someone’s discussion and offer valuable solutions, it gets reflected on your Houzz profile, giving people a good idea of your design sense, ideas and professional disposition.
These are the dos and don’ts of participating in Houzz discussions
4. Comment on and share editorials that promote your work
Well-photographed, well-designed spaces get picked up for editorials on Houzz – either as Houzz Tours or for home improvement articles. Whenever your project gets to be a part of an ideabook (you will get a notification about it on your page), make sure you share it on your social media and participate in any activity taking place in the Comments section of the article. This way you can promote your Houzz profile and get more traffic on it.
Also, it’s always a good practice to comment, compliment and ‘like’ features done on other firms’ work. This way, you build a good rapport with people from the industry and, in the larger scheme of things, help promote good-quality work.
Well-photographed, well-designed spaces get picked up for editorials on Houzz – either as Houzz Tours or for home improvement articles. Whenever your project gets to be a part of an ideabook (you will get a notification about it on your page), make sure you share it on your social media and participate in any activity taking place in the Comments section of the article. This way you can promote your Houzz profile and get more traffic on it.
Also, it’s always a good practice to comment, compliment and ‘like’ features done on other firms’ work. This way, you build a good rapport with people from the industry and, in the larger scheme of things, help promote good-quality work.
5. Earn the Best of Houzz Award
The Best of Houzz awards are presented to firms based on the highest number of saves on their pictures throughout the year. When a Houzzer lands at your profile and sees it rich with awards year on year, the reputation of your firm climbs up many notches.
Read more:
Pro to Pro: How to Make Your Company Stand Out From the Competition
Tell us:
How has your experience been on Houzz? Tell us in the Comments section below.
The Best of Houzz awards are presented to firms based on the highest number of saves on their pictures throughout the year. When a Houzzer lands at your profile and sees it rich with awards year on year, the reputation of your firm climbs up many notches.
Read more:
Pro to Pro: How to Make Your Company Stand Out From the Competition
Tell us:
How has your experience been on Houzz? Tell us in the Comments section below.
Fill in all information
The most important step, once you’ve created your profile, is to fully update it with necessary information. Write a crisp description about your firm and don’t forget to provide your contact information (email, phone number) so clients may get in touch with you easily. You can even link your profile to your firm’s website.