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Showers Reign in Master Bathrooms: Four in five homeowners upgrade the shower during a master bathroom renovation (83%) and over half increase the shower size (54%). For many renovators, this alleviates the pre-project pet peeve of a small shower (38%), which is second only to having an outdated space (59%). Fewer than a quarter of renovating homeowners choose to increase the bathroom size (22%).
Substantial Investment: Median spend on master bathroom remodels increased from $7,000 in 2017 to $8,000 in 2018 nationally. A major master bathroom remodel, defined as one with upgrades to the shower area, is 5 times more expensive than a minor remodel. Among the top 50 U.S. metropolitan areas by population, San Francisco and San Jose had the highest and second highest median spend, respectively.
A Relaxing Sanctuary: Nearly half of renovating homeowners report that they relax in their bathrooms (45%). Cleanliness and lack of clutter are key. Neutral tones help to further the spa-like feel, such as with white or wood vanities (34% and 29%, respectively), white counters (46%), gray or white flooring (31% and 19%, respectively), and gray or white walls (29% and 27%, respectively).
Styles Go Transitional, Modern: Among those who opt to change their master bathroom’s style (89%), transitional and modern styles are gaining popularity, increasing to 21% and 20% in 2019, respectively (up 5 percentage points each versus 2018). In contrast, contemporary and traditional styles are falling out of favor, to 16% and 9%, respectively (down 4 and 5 points, respectively).
A Moment for Accents and Mirrors: More than a third of renovating homeowners add an accent wall (35%) that is distinct from other walls with patterns, materials or colors. New mirrors typically come in twos, with three in four homeowners installing new mirrors during upgrades (77%). Most of the upgraded medicine cabinets also have mirrors on the outside (67%).
Features on the Rise: The popularity of freestanding flat-bottom tubs grew from 41% in 2017 to 50% in 2019 among homeowners replacing or adding new tubs.
Toilets with high-tech features grew from 28% in 2018 to 34% in 2019.
Vinyl/resilient and engineered wood flooring materials collectively grew from 6% in 2017 to 10% in 2019.
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Showers Reign in Master Bathrooms: Four in five homeowners upgrade the shower during a master bathroom renovation (83%) and over half increase the shower size (54%). For many renovators, this alleviates the pre-project pet peeve of a small shower (38%), which is second only to having an outdated space (59%). Fewer than a quarter of renovating homeowners choose to increase the bathroom size (22%).
Substantial Investment: Median spend on master bathroom remodels increased from $7,000 in 2017 to $8,000 in 2018 nationally. A major master bathroom remodel, defined as one with upgrades to the shower area, is 5 times more expensive than a minor remodel. Among the top 50 U.S. metropolitan areas by population, San Francisco and San Jose had the highest and second highest median spend, respectively.
A Relaxing Sanctuary: Nearly half of renovating homeowners report that they relax in their bathrooms (45%). Cleanliness and lack of clutter are key. Neutral tones help to further the spa-like feel, such as with white or wood vanities (34% and 29%, respectively), white counters (46%), gray or white flooring (31% and 19%, respectively), and gray or white walls (29% and 27%, respectively).
Styles Go Transitional, Modern: Among those who opt to change their master bathroom’s style (89%), transitional and modern styles are gaining popularity, increasing to 21% and 20% in 2019, respectively (up 5 percentage points each versus 2018). In contrast, contemporary and traditional styles are falling out of favor, to 16% and 9%, respectively (down 4 and 5 points, respectively).
A Moment for Accents and Mirrors: More than a third of renovating homeowners add an accent wall (35%) that is distinct from other walls with patterns, materials or colors. New mirrors typically come in twos, with three in four homeowners installing new mirrors during upgrades (77%). Most of the upgraded medicine cabinets also have mirrors on the outside (67%).
Features on the Rise: The popularity of freestanding flat-bottom tubs grew from 41% in 2017 to 50% in 2019 among homeowners replacing or adding new tubs.
Toilets with high-tech features grew from 28% in 2018 to 34% in 2019.
Vinyl/resilient and engineered wood flooring materials collectively grew from 6% in 2017 to 10% in 2019.
Download the Full Report
See Related Stories: