Vertical or horizontal? Light cream if you want to allow light in when closed. Do you have to have access - waklking through them?

And how about durability as a flooring option? I mean .. What is the expectancy of its shine, gel layer and life in general? In a nutshell is it a viable option for living room floor? And if yes, then would its edges match or would it still be like tiles where edges don't quite match?

The living room window itself does not appear to be designed to let much light through. Please show a photo of that window, also of what lies outside the window. In the meantime, I suggest that you replace the builder-installed window with one of your own choosing. Use toughened glass rather than this heavy grill. Minimise the frame, if possible, particularly if there will not be much air coming through. If there is the potential of air but not much view, then have a sliding or bifold window that maximises the opening. On the blank wall outside, if that's your view, put up a green wall, creeper, something to improve the outlook. For nighttime viewing, add mild uplights in a natural white shade, focused on the greenery. Or else, you may be able to put up a reflective surface on the facing wall, to bounce in more of whatever light there is. Such as a coloured glass mural if not a plain mirror. Once you have maximised your window, move on to the wall to the right of your living room photo. That is, the wall that your living room shares with the west bedroom. Use a very large mirror on that wall to expand your living room visually and to bounce more light around. To cut down on expense/effort you can make it out of several standard-size sheets rather than one giant sheet. However, if that wall is to be covered with storage, make sure the front surface of the cabinetry is fairly light-coloured and reflective. Last, if not yet satisfied, consult a lighting expert for this room. That would be useful. These are fairly expensive solutions, all in all, but they should help.

I feel partitions are not needed. You already have too much for the space. Adding a partition will shrink the space further. The simplistic solution, you do not wish to discard any furniture would be to paint all the walls in lighter pastles. And use some wall painting frames to highlight certain walls.