Use the Houzz search box to find out more about this finish. I put in " distressed concrete finish" and click on "Ideabooks" and got this one, along with others. It's a great feature! https://www.houzz.com/magazine/todays-concrete-warm-and-wonderful-stsetivw-vs~296868

its just been plastered,putty not yet done..will attach some images as soon as i can..

The DIY concrete floor finishing products are rarely up to "snuff" for a living situation. Most are meant to be put down in a garage where it doesn't matter if it bubbles and lifts in a year or two. Many have failed because of wrong application technique, wrong use, wrong product for the concrete, etc. A finished concrete floor in a new build is a great option. The concrete professionals will get the surface ready for polishing. The concrete floor finisher (may be a different person than the guy who installed the slab) will come in and clean/shot blast the concrete and add a layer of appropriate, high-end, high-density concrete. This concrete is then stained (if you want it) or if you want simply polished and coated with appropriate epoxy. It may take more than 1 application of the stain/epoxy to get the look you are after. This is not a "money" saving product...it is a lifestyle finish that is equal to (in price) other medium/high end finishes. It is very important to understand the quality of concrete seen with a normal slab/subfloor is NOT good enough to be polished and stained. That's why a new coating of high-end stuff is added to the slab. This high-end concrete has all the right properties to receive stain/polish/epoxy.

living/dining/kitchen it's an open layout like in one of the images. the ceiling is uneven so we are planning to get it fixed with re-plastering. I might not be able to get a skilled painter in my budget to get the textures right, so I thought by just applying a coat of cement I wouldn't need a very skilled worker and also get the industrial look.